STRATEGIC COMMUNICATIONS COUNSEL
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Strategic communications is the use of communications to achieve a particular result. The practice focuses on a strategic approach that utilizes several different disciplines, including public relations, advertising, marketing, social media outreach, and management communication. The process involves examining communications objectives, identifying intended audiences, developing specific messaging to impact those audiences, and implementing creative outreach tactics and activities to obtain the desired outcomes.
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A strategic communications program has many applications and can be used to protect interests by business and community leaders, nonprofit organizations, special interest groups, educational institutions, government bodies and individuals spanning public and private sectors. Strategic communications outreach often intersects with legal affairs within a business context, such as when a legal strategy must also incorporate a public relations (PR) strategy in order to effectively and wholly address an important issue that poses a communications challenge.
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Today, the digital space has brought communications challenges as well as opportunities. This communications model is ideal for organizations and entities interested in establishing relationships with new audiences, building and maintaining awareness to capture marketshare, fostering dialogues with key strategic partners, while managing and controlling the flow of information at all levels.
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